City Bite, a restaurant in London, boosted table bookings and online visibility through local SEO, Google Ads, and Google My Business. Strategies like targeted campaigns, SEO content, and GMB optimization resulted in a 65% rise in bookings, 50% improved organic rankings, and a 75% increase in return on ad spend.

Location

London, UK 

Services Used

Local SEO, Technical SEO, Google Ads, Google My Business 

About City Bite 

City Bite London is a popular restaurant located in the heart of London, offering a diverse range of cuisines in an inviting, casual setting, that is perfect for both everyday dining and special events. Known for its welcoming ambience, City Bite London has also earned a reputation for its swift service and customized meals. 

The Challenge 

City Bite faced challenges with table bookings despite its favorable location and excellent menu, particularly during off-peak hours. They reached out to us to improve online visibility and increase their direct table bookings. Their aim was to boost table bookings, improve the client’s digital presence to attract local diners actively searching for dining options in London, and position the restaurant as a go-to dining option for tourists and locals alike. 

Our Strategic Approach 

To solve the marketing concerns at City Bite London, we took the following efforts:  

Revamping the Channels 
We focused separately on SEO, Google Ads, and Google My Business to increase bookings and customers. 

Google Ads Extensions 
Besides optimizing targeted campaigns like “best dining options in London” and “casual dining near me,” we added interactive extensions, and reintegrated their remarketing efforts. 

SEO Content & Backlinks 
We developed a blog strategy focusing on food trends and local events while partnering with influencers for backlinks, boosting organic traffic and improving site authority. 

Google My Business 
On GMB, we regularly responded to reviews and used Google Posts with offers, events, and menu highlights for local diners. 

Results 

We saw results appearing to improve within the first 6 weeks, and by the end of the campaign at 6 months, we had the following: 

65% Increase in Table Bookings: The improved online visibility and improved strategies resulted in a massive rise in direct table reservations over the previous year. 

50% Boost in Organic Rankings: Key target keywords now rank on the first page, driving more organic traffic and visibility, especially for searches like “book a table in London.” 

55% Rise in Direct Table Bookings from GBP: Better profile management and engagement gave us a notable increase in bookings from the Google Business Profile. 

75% Improvement in ROAS: Targeted Google Ads campaigns yielded a substantial return on investment, ensuring higher returns for every pound. 

Output

65% Increase in Table Bookings 

50% Boost in Organic Rankings 

75% Improvement in ROAS