Grow Your Practice

 

Pro Bono Law Services, a law firm in Preston, transformed its online presence with our comprehensive SEO strategies. By resolving technical issues, optimizing content, building backlinks, and enhancing local SEO, the firm achieved a 220% surge in organic traffic, a 130% increase in lead generation, and top SERP rankings, significantly boosting client inquiries.

 

Location 

Preston, Lancashire 

 

Services Used 

Technical SEO, Website Audit, Off-page SEO, Local SEO 

 

About Pro Bono Law Services

Pro Bono Law Services (PBLS) is a burgeoning law firm that makes quality legal assistance accessible to all. With a team of seasoned experts, including alumni from the University of Central Lancashire, PBLS is steadily building its reputation for excellence, combining deep legal expertise with a passion for justice.

 

The Challenge 

PBLS was struggling with low online visibility, limiting its ability to connect with clients in need of legal services. Their website ranked on page 5 of search results for key legal terms, leading to minimal organic traffic and a significant gap in lead generation. The challenge was to elevate their search rankings, increase inquiries, and position them as a trusted name in the legal domain. 

 

Our Strategic Approach 

Here’s what we did for Pro Bono Law Services at ZoopUp UK to remedy their online marketing concerns: 

 

Comprehensive Site Audit

We resolved technical issues like crawl errors and optimized the site structure for better indexing and performance. 

Content & Keyword Optimization

We identified and integrated high-value keywords like "lawyers near me" and “law firm nearby” to boost visibility in search results, while also creating interesting legal blogs, FAQs and more 

Link-Building Campaign

We secured authoritative backlinks from legal directories and publications, increasing domain authority and competitive advantage. 

Local SEO Optimization

Lastly, we focused on the Google Business Profile and targeted local keywords to improve visibility for Lancashire-based legal services. 

 

Results 

With sustained efforts that started showing growth within 3 months, we ended up achieving: 

 

220% Increase in Organic Traffic: Their site visits surged as the technical fixes and optimized content attracted the right audiences. 

130% Boost in Lead Generation: Targeted keywords and improved UX led to a massive increase in qualified client inquiries. 

SERP Rankings Went from Page 5 to Top 2: Key legal keywords secured top spots in search results, driving consistent traffic. 

45% Increase in Client Inquiries: Enhanced visibility translated into more inquiries from potential clients, improving their competitive standing. 

 

Results 

220% Increase in Organic Traffic 

130% Boost in Lead Generation 

45% Increase in Client Inquiries

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