WhatsApp Marketing
Manchester Threads
-
9 Months
Project Duration -
60%
Reduction in Response Time -
35%
Boost in Conversion Rates
Manchester Threads, a vintage fashion retailer in Manchester, enhanced customer support and engagement through WhatsApp API solutions. With features like 24/7 chatbot assistance, API integration for real-time updates, and personalized interactions, the brand achieved a 60% reduction in response time, 45% increase in customer engagement, and a 35% boost in conversions.
Manchester, UK
WhatsApp Chatbot Development, API Integration, 24/7 Customer Support, Conversational Commerce
Manchester Threads is a prominent vintage fashion retailer, renowned for its 60s-inspired collection of apparel and accessories. With a loyal customer base, Manchester Threads prides itself on offering an exceptional shopping experience. However, as their e-commerce platform grew, so did the demand for seamless customer support and efficient engagement channels.
The vintage retailers faced growing concerns in managing customer inquiries, particularly during peak shopping hours. Their existing customer service system could not keep up, resulting in slow response times and missed opportunities. Customers often abandoned their carts due to delayed responses to product queries or order-related concerns.
We comprehended their customer service issues and made a bespoke WhatsApp API strategy to remedy the same.
WhatsApp Chatbot
We first designed and deployed an AI-powered chatbot to handle queries and provide 24/7 support for smooth customer assistance.
API Integration
We integrated the WhatsApp API with their e-commerce platform to provide real-time inventory updates, order tracking, and product recommendations.
Conversational Commerce
Our team enabled instant product inquiries, automated FAQs, and a guided shopping experience directly within WhatsApp.
Customer Engagement Personalization
We customized responses based on customer purchase history and preferences.
With our tailored WhatsApp API program, Manchester Threads solved their issues and achieved the following:
60% Reduction in Response Time: The automated WhatsApp chatbot gave instant answers, reducing delays and increasing customer satisfaction.
45% Increase in Customer Engagement: The AI-based real-time interactions and suggestions kept customers engaged throughout their shopping journey.
35% Boost in Conversion Rates: By streamlining the path from inquiry to purchase, the WhatsApp chatbot directly contributed to higher sales.
24/7 Customer Support: The chatbot ensured round-the-clock assistance, providing customers with the convenience they demanded.
60% Reduction in Response Time
45% Increase in Customer Engagement
35% Boost in Conversion Rates
SEO Services
SEO Campaign
Pro Bono Law Services, a law firm in Preston, transformed its online presence with our comprehensive SEO strategies. By resolving technical issues, optimizing content, building backlinks, and enhancing local SEO, the firm achieved a 220% surge in organic traffic, a 130% increase in lead generation, and top SERP rankings, significantly boosting client inquiries. Location Preston, Lancashire Services Used Technical SEO, Website Audit, Off-page SEO, Local SEO About Pro Bono Law Services Pro Bono Law Services (PBLS) is a burgeoning law firm that makes quality legal assistance accessible to all. With a team of seasoned experts, including alumni from the University of Central Lancashire, PBLS is steadily building its reputation for excellence, combining deep legal expertise with a passion for justice. The Challenge PBLS was struggling with low online visibility, limiting its ability to connect with clients in need of legal services. Their website ranked on page 5 of search results for key legal terms, leading to minimal organic traffic and a significant gap in lead generation. The challenge was to elevate their search rankings, increase inquiries, and position them as a trusted name in the legal domain. Our Strategic Approach Here’s what we did for Pro Bono Law Services at ZoopUp UK to remedy their online marketing concerns: Comprehensive Site Audit We resolved technical issues like crawl errors and optimized the site structure for better indexing and performance. Content & Keyword Optimization We identified and integrated high-value keywords like "lawyers near me" and “law firm nearby” to boost visibility in search results, while also creating interesting legal blogs, FAQs and more Link-Building Campaign We secured authoritative backlinks from legal directories and publications, increasing domain authority and competitive advantage. Local SEO Optimization Lastly, we focused on the Google Business Profile and targeted local keywords to improve visibility for Lancashire-based legal services. Results With sustained efforts that started showing growth within 3 months, we ended up achieving: 220% Increase in Organic Traffic: Their site visits surged as the technical fixes and optimized content attracted the right audiences. 130% Boost in Lead Generation: Targeted keywords and improved UX led to a massive increase in qualified client inquiries. SERP Rankings Went from Page 5 to Top 2: Key legal keywords secured top spots in search results, driving consistent traffic. 45% Increase in Client Inquiries: Enhanced visibility translated into more inquiries from potential clients, improving their competitive standing. Results 220% Increase in Organic Traffic 130% Boost in Lead Generation 45% Increase in Client Inquiries
PPC Services
Google & Instagram Ads
TechWave, a London-based IT consulting firm, improved PPC campaign performance with ZoopUp’s strategy, which included landing page redesigns, audience refinement, and ad copy optimization. Results included a 64% reduction in cost-per-click, a 41% increase in conversion rates, and a 35% boost in click-through rates, ensuring sustainable growth. Location London, UK Services Used Google Ads, Instagram Ads, Keyword Strategy, Landing Page Optimization About Tech Wave TechWave Innovations is a premier IT consulting firm specializing in cloud computing, cybersecurity, and software development. With fairly positive business volumes and a sizeable client base, TechWave was looking to expand through some intuitive and clever PPC advertisements. The Challenge Although TechWave Solutions was an industry leader, their previous PPC campaigns didn’t deliver results where it mattered most—conversions. Despite high ad spending, their cost-per-click (CPC) remained high, draining their budget. Landing pages couldn’t engage visitors, leading to stagnant conversion rates. While their ad copies initially captured attention, the new leads weren’t converting into actionable results. Our Strategic Approach ZoopUp UK solved their problems with a holistic strategy to address their conversion challenges: Landing Page Redesign We improved the landing page with clear CTAs, faster load times, and a mobile-friendly design. Paid Search Optimization Or team focused on high-performing keywords and precise audience segmentation for their ads. Click-Through Rate Optimization (CTR) To get the best click-through rates, we tested A/B elements, boosting engagement and reducing user friction. Noise Removal We ensured simplicity and intuitive content, removing the clutter involved in the customer journey that affected the conversion rates. Results Before long, we had achieved the following results: 64% Reduction in Cost-Per-Click: Our audience refinement significantly reduced CPC, letting TechWave achieve more with their ad budget. 41% Increase in Conversion Rates: We redesigned landing pages with clear CTAs and optimized UX, which led to more users converting into clients. 35% Boost in Click-Through Rates: Our enhanced ad copy and targeting strategies drove more qualified traffic to the site. Sustainable Growth: By combining paid search expertise with CRO and landing page optimization, we provided TechWave with a string of sustainable growth. Growth 64% Reduction in Cost-Per-Click 41% Increase in Conversion Rates 35% Boost in Click-Through Rates
SEO & PPC Services
SEO & Google Ads
City Bite, a restaurant in London, boosted table bookings and online visibility through local SEO, Google Ads, and Google My Business. Strategies like targeted campaigns, SEO content, and GMB optimization resulted in a 65% rise in bookings, 50% improved organic rankings, and a 75% increase in return on ad spend. Location London, UK Services Used Local SEO, Technical SEO, Google Ads, Google My Business About City Bite City Bite London is a popular restaurant located in the heart of London, offering a diverse range of cuisines in an inviting, casual setting, that is perfect for both everyday dining and special events. Known for its welcoming ambience, City Bite London has also earned a reputation for its swift service and customized meals. The Challenge City Bite faced challenges with table bookings despite its favorable location and excellent menu, particularly during off-peak hours. They reached out to us to improve online visibility and increase their direct table bookings. Their aim was to boost table bookings, improve the client’s digital presence to attract local diners actively searching for dining options in London, and position the restaurant as a go-to dining option for tourists and locals alike. Our Strategic Approach To solve the marketing concerns at City Bite London, we took the following efforts: Revamping the Channels We focused separately on SEO, Google Ads, and Google My Business to increase bookings and customers. Google Ads Extensions Besides optimizing targeted campaigns like “best dining options in London” and “casual dining near me,” we added interactive extensions, and reintegrated their remarketing efforts. SEO Content & Backlinks We developed a blog strategy focusing on food trends and local events while partnering with influencers for backlinks, boosting organic traffic and improving site authority. Google My Business On GMB, we regularly responded to reviews and used Google Posts with offers, events, and menu highlights for local diners. Results We saw results appearing to improve within the first 6 weeks, and by the end of the campaign at 6 months, we had the following: 65% Increase in Table Bookings: The improved online visibility and improved strategies resulted in a massive rise in direct table reservations over the previous year. 50% Boost in Organic Rankings: Key target keywords now rank on the first page, driving more organic traffic and visibility, especially for searches like “book a table in London.” 55% Rise in Direct Table Bookings from GBP: Better profile management and engagement gave us a notable increase in bookings from the Google Business Profile. 75% Improvement in ROAS: Targeted Google Ads campaigns yielded a substantial return on investment, ensuring higher returns for every pound. Output 65% Increase in Table Bookings 50% Boost in Organic Rankings 75% Improvement in ROAS
