TechWave, a London-based IT consulting firm, improved PPC campaign performance with ZoopUp’s strategy, which included landing page redesigns, audience refinement, and ad copy optimization. Results included a 64% reduction in cost-per-click, a 41% increase in conversion rates, and a 35% boost in click-through rates, ensuring sustainable growth.

Location 

London, UK 

Services Used 

Google Ads, Instagram Ads, Keyword Strategy, Landing Page Optimization 

About Tech Wave 

TechWave Innovations is a premier IT consulting firm specializing in cloud computing, cybersecurity, and software development. With fairly positive business volumes and a sizeable client base, TechWave was looking to expand through some intuitive and clever PPC advertisements. 

The Challenge 

Although TechWave Solutions was an industry leader, their previous PPC campaigns didn’t deliver results where it mattered most—conversions. Despite high ad spending, their cost-per-click (CPC) remained high, draining their budget. Landing pages couldn’t engage visitors, leading to stagnant conversion rates. While their ad copies initially captured attention, the new leads weren’t converting into actionable results. 

Our Strategic Approach 

ZoopUp UK solved their problems with a holistic strategy to address their conversion challenges: 

Landing Page Redesign

We improved the landing page with clear CTAs, faster load times, and a mobile-friendly design. 

Paid Search Optimization

Or team focused on high-performing keywords and precise audience segmentation for their ads. 

Click-Through Rate Optimization (CTR)

To get the best click-through rates, we tested A/B elements, boosting engagement and reducing user friction. 

Noise Removal

We ensured simplicity and intuitive content, removing the clutter involved in the customer journey that affected the conversion rates. 

Results 

Before long, we had achieved the following results: 

64% Reduction in Cost-Per-Click: Our audience refinement significantly reduced CPC, letting TechWave achieve more with their ad budget. 

41% Increase in Conversion Rates: We redesigned landing pages with clear CTAs and optimized UX, which led to more users converting into clients. 

35% Boost in Click-Through Rates: Our enhanced ad copy and targeting strategies drove more qualified traffic to the site. 

Sustainable Growth: By combining paid search expertise with CRO and landing page optimization, we provided TechWave with a string of sustainable growth. 

Growth 

64% Reduction in Cost-Per-Click 

41% Increase in Conversion Rates 

35% Boost in Click-Through Rates