ZoopUp’s local SEO enhancements helped Therwin climb to the top of Google Maps and search results. Walk-in customers increased, and product orders via phone rose significantly in 45 days.
SEO Campaign
ZoopUp built a sharp PPC and social media strategy tailored for the matchmaking audience. Result: 3x growth in paid sign-ups and 80% engagement uplift through personalized content. Location Preston, Lancashire Services Used Technical SEO, Website Audit, Off-page SEO, Local SEO About Pro Bono Law Services Pro Bono Law Services (PBLS) is a burgeoning law firm that makes quality legal assistance accessible to all. With a team of seasoned experts, including alumni from the University of Central Lancashire, PBLS is steadily building its reputation for excellence, combining deep legal expertise with a passion for justice. The Challenge PBLS was struggling with low online visibility, limiting its ability to connect with clients in need of legal services. Their website ranked on page 5 of search results for key legal terms, leading to minimal organic traffic and a significant gap in lead generation. The challenge was to elevate their search rankings, increase inquiries, and position them as a trusted name in the legal domain. Our Strategic Approach Here’s what we did for Pro Bono Law Services at ZoopUp UK to remedy their online marketing concerns: Comprehensive Site Audit We resolved technical issues like crawl errors and optimized the site structure for better indexing and performance. Content & Keyword Optimization We identified and integrated high-value keywords like "lawyers near me" and “law firm nearby” to boost visibility in search results, while also creating interesting legal blogs, FAQs and more Link-Building Campaign We secured authoritative backlinks from legal directories and publications, increasing domain authority and competitive advantage. Local SEO Optimization Lastly, we focused on the Google Business Profile and targeted local keywords to improve visibility for Lancashire-based legal services. Results With sustained efforts that started showing growth within 3 months, we ended up achieving: 220% Increase in Organic Traffic: Their site visits surged as the technical fixes and optimized content attracted the right audiences. 130% Boost in Lead Generation: Targeted keywords and improved UX led to a massive increase in qualified client inquiries. SERP Rankings Went from Page 5 to Top 2: Key legal keywords secured top spots in search results, driving consistent traffic. 45% Increase in Client Inquiries: Enhanced visibility translated into more inquiries from potential clients, improving their competitive standing. Results 220% Increase in Organic Traffic 130% Boost in Lead Generation 45% Increase in Client Inquiries
SEO & PPC
ZoopUp powered BKC with SEO, PPC, and social campaigns, helping them dominate local food searches. Result: 120% increase in table reservations and higher footfall during peak hours.
SEO & PPC
Coupette partnered with ZoopUp to boost nightlife traffic. With SEO and high-converting social ads, weekend bookings surged, and their cocktails became a viral hit online.