Key Benefits:
Precise Audience Targeting
Engaging Ad Formats
Optimizing Campaigns Continuously
Detailed Performance Analytics
Audience Segmentation
We use Facebook’s detailed targeting to reach users based on demographics, interests, and behaviours, ensuring your ads connect with the right audience.
Creative Development
Our team creates engaging visuals and compelling ad copy across various formats to capture your audience’s attention and drive interaction.
Ad Management & Optimization
Managing your campaigns with real-time adjustments, we continuously optimize bids and targeting to enhance ad performance and achieve your goals.
Performance Analysis & Refinement
We track metrics like engagement, CTR, and conversions, refining your strategy based on insights to maximize ROI and support continuous growth.
Audience Segmentation
We start with researching and demarcating your target audience through thorough inquiry of their demographics & interests.
- Analyzing Demographics
- Defining Interests and Behaviors
- Creating Custom Audiences
- Setting Up Geographic & Device-Specific Targeting
Creative Development
We ensure your ad is compelling, relevant, and clickworthy. This involves the complete creative process of writing copies, designing visuals & thorough testing.
- Designing Eye-Catching Ad Visuals
- Writing Persuasive Ad Copies
- Testing Various Ad Formats (images, videos, carousels)
- Developing Strong CTAs (Call to Action)
Ad Management & Optimization
Creating an ad is only half the work. We continuously monitor and refine our bids & the overall campaign for the best results.
- Setting Up and Monitoring Ad Campaigns
- Adjusting Bids Based on Performance Metrics
- Actively Refining Targeting Options
- A/B Testing Ad Variations
Performance Analysis & Refinement
We track results, evaluating the overall campaign as per final conversion rates to modify our target audience or spending.
- Tracking Engagement Metrics (likes, shares, comments)
- Analyzing Click-Through Rates (CTR) and Conversions
- Evaluating Campaign ROI and Budget
- Adjusting Strategies Based on Insights
Precision Audience Targeting for Engaging Reach
We use Facebook's advanced audience targeting tools to connect your brand with people who genuinely care about what you offer. Our approach ensures that your ads appear in front of users who are most likely to interact, engage, and convert, bringing your brand closer to the right crowd.
Smart Budgeting for High ROI
Our team combines strategic bidding with real-time data adjustments to make every dollar count. By focusing on high-performing audience segments, we help you get the best bang for your buck, boosting your visibility and engagement without overspending.
Creative Visuals that Grab Attention
We design eye-catching, scroll-stopping ads that fit seamlessly into users' Facebook feeds. With a focus on bold visuals and compelling messaging, our ads capture attention instantly, driving more clicks and engagement that compels people to interact.
We use Facebook’s advanced targeting tools to connect with users who are most likely to engage with your brand. From custom audiences to interest-based targeting, we help maximize reach, ensuring your ads appear in front of the right people.
Our team carefully designs and manages each Facebook Ads campaign with tailored bidding and strategic adjustments. We continuously fine-tune ad settings to align with your business goals, keeping campaigns efficient and impactful.
Leveraging Facebook’s detailed audience insights, we target users based on demographics, behaviors, and interests, making sure your ads reach people who genuinely care about your offerings.
We actively monitor key metrics like engagement rate, CPC, and CTR, making real-time adjustments to maximize your ROI. Our data-driven approach helps you achieve meaningful results while staying within budget.
We provide comprehensive reports on ad performance, offering clear insights that guide your future ad strategies. This transparency ensures you understand each campaign’s impact on your brand’s growth and success.
82%
Client Retention
18
Years of Experience
350+
Professionals
45k
Satisfied Customers
82%
Client Retention
350+
Professionals
45k
Satisfied Customers
SEO & PPC Services
City Bite London
SEO & Google Ads
City Bite, a restaurant in London, boosted table bookings and online visibility through local SEO, Google Ads, and Google My Business. Strategies like targeted campaigns, SEO content, and GMB optimization resulted in a 65% rise in bookings, 50% improved organic rankings, and a 75% increase in return on ad spend. Location London, UK Services Used Local SEO, Technical SEO, Google Ads, Google My Business About City Bite City Bite London is a popular restaurant located in the heart of London, offering a diverse range of cuisines in an inviting, casual setting, that is perfect for both everyday dining and special events. Known for its welcoming ambience, City Bite London has also earned a reputation for its swift service and customized meals. The Challenge City Bite faced challenges with table bookings despite its favorable location and excellent menu, particularly during off-peak hours. They reached out to us to improve online visibility and increase their direct table bookings. Their aim was to boost table bookings, improve the client’s digital presence to attract local diners actively searching for dining options in London, and position the restaurant as a go-to dining option for tourists and locals alike. Our Strategic Approach To solve the marketing concerns at City Bite London, we took the following efforts: Revamping the Channels We focused separately on SEO, Google Ads, and Google My Business to increase bookings and customers. Google Ads Extensions Besides optimizing targeted campaigns like “best dining options in London” and “casual dining near me,” we added interactive extensions, and reintegrated their remarketing efforts. SEO Content & Backlinks We developed a blog strategy focusing on food trends and local events while partnering with influencers for backlinks, boosting organic traffic and improving site authority. Google My Business On GMB, we regularly responded to reviews and used Google Posts with offers, events, and menu highlights for local diners. Results We saw results appearing to improve within the first 6 weeks, and by the end of the campaign at 6 months, we had the following: 65% Increase in Table Bookings: The improved online visibility and improved strategies resulted in a massive rise in direct table reservations over the previous year. 50% Boost in Organic Rankings: Key target keywords now rank on the first page, driving more organic traffic and visibility, especially for searches like “book a table in London.” 55% Rise in Direct Table Bookings from GBP: Better profile management and engagement gave us a notable increase in bookings from the Google Business Profile. 75% Improvement in ROAS: Targeted Google Ads campaigns yielded a substantial return on investment, ensuring higher returns for every pound. Output 65% Increase in Table Bookings 50% Boost in Organic Rankings 75% Improvement in ROAS
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6 Months
Project Duration -
65%
Increase in Table Bookings -
75%
Increase in ROAS
WhatsApp Marketing
Manchester Threads
WhatsApp Chatbot & API
Manchester Threads, a vintage fashion retailer in Manchester, enhanced customer support and engagement through WhatsApp API solutions. With features like 24/7 chatbot assistance, API integration for real-time updates, and personalized interactions, the brand achieved a 60% reduction in response time, 45% increase in customer engagement, and a 35% boost in conversions. Location Manchester, UK Services Used WhatsApp Chatbot Development, API Integration, 24/7 Customer Support, Conversational Commerce About Manchester Threads Manchester Threads is a prominent vintage fashion retailer, renowned for its 60s-inspired collection of apparel and accessories. With a loyal customer base, Manchester Threads prides itself on offering an exceptional shopping experience. However, as their e-commerce platform grew, so did the demand for seamless customer support and efficient engagement channels. The Challenge The vintage retailers faced growing concerns in managing customer inquiries, particularly during peak shopping hours. Their existing customer service system could not keep up, resulting in slow response times and missed opportunities. Customers often abandoned their carts due to delayed responses to product queries or order-related concerns. Our Strategic Approach We comprehended their customer service issues and made a bespoke WhatsApp API strategy to remedy the same. WhatsApp Chatbot We first designed and deployed an AI-powered chatbot to handle queries and provide 24/7 support for smooth customer assistance. API Integration We integrated the WhatsApp API with their e-commerce platform to provide real-time inventory updates, order tracking, and product recommendations. Conversational Commerce Our team enabled instant product inquiries, automated FAQs, and a guided shopping experience directly within WhatsApp. Customer Engagement Personalization We customized responses based on customer purchase history and preferences. Results With our tailored WhatsApp API program, Manchester Threads solved their issues and achieved the following: 60% Reduction in Response Time: The automated WhatsApp chatbot gave instant answers, reducing delays and increasing customer satisfaction. 45% Increase in Customer Engagement: The AI-based real-time interactions and suggestions kept customers engaged throughout their shopping journey. 35% Boost in Conversion Rates: By streamlining the path from inquiry to purchase, the WhatsApp chatbot directly contributed to higher sales. 24/7 Customer Support: The chatbot ensured round-the-clock assistance, providing customers with the convenience they demanded. Growth 60% Reduction in Response Time 45% Increase in Customer Engagement 35% Boost in Conversion Rates
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9 Months
Project Duration -
60%
Reduction in Response Time -
35%
Boost in Conversion Rates
PPC Services
Tech Wave Innovations
Google & Instagram Ads
TechWave, a London-based IT consulting firm, improved PPC campaign performance with ZoopUp’s strategy, which included landing page redesigns, audience refinement, and ad copy optimization. Results included a 64% reduction in cost-per-click, a 41% increase in conversion rates, and a 35% boost in click-through rates, ensuring sustainable growth. Location London, UK Services Used Google Ads, Instagram Ads, Keyword Strategy, Landing Page Optimization About Tech Wave TechWave Innovations is a premier IT consulting firm specializing in cloud computing, cybersecurity, and software development. With fairly positive business volumes and a sizeable client base, TechWave was looking to expand through some intuitive and clever PPC advertisements. The Challenge Although TechWave Solutions was an industry leader, their previous PPC campaigns didn’t deliver results where it mattered most—conversions. Despite high ad spending, their cost-per-click (CPC) remained high, draining their budget. Landing pages couldn’t engage visitors, leading to stagnant conversion rates. While their ad copies initially captured attention, the new leads weren’t converting into actionable results. Our Strategic Approach ZoopUp UK solved their problems with a holistic strategy to address their conversion challenges: Landing Page Redesign We improved the landing page with clear CTAs, faster load times, and a mobile-friendly design. Paid Search Optimization Or team focused on high-performing keywords and precise audience segmentation for their ads. Click-Through Rate Optimization (CTR) To get the best click-through rates, we tested A/B elements, boosting engagement and reducing user friction. Noise Removal We ensured simplicity and intuitive content, removing the clutter involved in the customer journey that affected the conversion rates. Results Before long, we had achieved the following results: 64% Reduction in Cost-Per-Click: Our audience refinement significantly reduced CPC, letting TechWave achieve more with their ad budget. 41% Increase in Conversion Rates: We redesigned landing pages with clear CTAs and optimized UX, which led to more users converting into clients. 35% Boost in Click-Through Rates: Our enhanced ad copy and targeting strategies drove more qualified traffic to the site. Sustainable Growth: By combining paid search expertise with CRO and landing page optimization, we provided TechWave with a string of sustainable growth. Growth 64% Reduction in Cost-Per-Click 41% Increase in Conversion Rates 35% Boost in Click-Through Rates
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1 Year
Project Duration -
64%
Reduction in Cost-Per-Click -
41%
Increase in Conversion Rates
It's amazing how, over the past 18 months, Zoopup has revitalized our traffic and achieved great success with its SEO strategies.
Since collaborating with Zoopup, our revenue from SEO has doubled. Their expertise has been truly refreshing.
The numbers are so impressive. I've been tracking them, & more service-based search terms are ranking higher now.
Thanks to ZoopUp, we saw a 60% boost in qualified leads! Our traffic and conversions have soared beyond expectations.
Answering your queries, backed with our experts’ acumen & experience.
Facebook Ads are targeted promotional posts on Facebook and its partner platforms. These are available in formats like images, videos, and carousels, designed to engage users based on interests, demographics, and behaviors.
Zoopup stands out with its expertise in creating highly effective Facebook ad campaigns. We customize strategies to fit your unique business needs, leveraging advanced targeting, creative design, and data-driven optimization to ensure maximum engagement and ROI, all while maintaining transparency and ethical practices.
Yes, Facebook remains a leading platform for advertising with its massive user base of over 2.8 billion monthly active users. Its robust targeting options and diverse ad formats make it an essential tool to reach their ideal audience.
Absolutely! With a well-crafted strategy and focus on high impact targeting and creativity, good results can be achieved even with a modest budget. Our team ensures that every dollar is spent efficiently to drive the best possible outcomes.
Facebook offers a variety of ad formats, including single-image ads, video ads, carousel ads, slideshow ads, and collection ads. Each format suits different marketing goals and engages your audience effectively.
We measure success through key metrics such as click-through rates (CTR), engagement rates, conversion rates, and return on ad spend (ROAS). These metrics help us assess the effectiveness of your campaigns and make data-driven adjustments to improve performance.
