Keyword Research
We first search for the most suitable, high-traffic, and relevant keywords for your industry. This approach targets users actively searching for your products or services, ensuring your ads reach the right audience.
Ad Creation & Optimization
Our team designs compelling ad copies and visuals to captivate your target audience. We align your landing pages for smooth conversions, transforming clicks into valuable customer actions.
Advanced Targeting & Bidding
We use thorough and sophisticated targeting methods, including geographic, demographic, and device-specific options. By choosing the most effective bidding strategy, whether CPC or CPA, we optimize your campaign to meet your objectives.
Performance Tracking & Refinement
We continuously monitor key metrics such as CTR, CPC, and conversion rates. Using these insights, we refine your campaigns to ensure maximum return on investment and drive sustainable growth.
Keyword Research
Keywords are a crucial part of your PPC marketing. We scientifically analyse and identify relevant high-traffic keywords, while also comprehending competitors.
- Conducting Industry-wise Keyword Analysis
- Identifying High-Traffic Keywords
- Targeting Relevant Keywords
- Analyzing Competitor Keyword Strategies
Ad Creation & Optimization
Next up, we create advertisements that will engage & captivate your desired audience, after thorough testing and evaluation.
- Crafting Engaging Ad Copies
- Designing Appealing Ad Graphics
- Aligning Landing Pages
- A/B Testing Ad Variations
Advanced Targeting & Bidding
Bidding is an altogether different ball game - you need to decide on your methodology, and strategy, and keep adjusting. We make sure you bid right!
- Geographic and Demographic Targeting
- Setting Device-Specific Ad Preferences
- Choosing a Bidding Strategy: CPC vs. CPA
- Adjusting Targeting Based on Performance
Performance Tracking & Refinement
Lastly, we keep an eye on the whole process, monitoring metrics like CPC & CTR, and adjust as per the results of the campaign.
- Monitoring Key Metrics like CTR & CPC
- Identifying Trends and Opportunities
- Making Data-Driven Adjustments to Improve ROI
- Regularly Reviewing for Continuous Improvement
Precision Targeting for Maximum Impact
Our Google Ads strategies use advanced targeting to reach the right audience at the right time, ensuring your ads appear in front of potential customers who are actively searching for your products or services
Smart Bidding for Optimized Ad Spend
We employ data-driven smart bidding strategies that adjust in real time, helping you get the most from your budget by prioritizing high-converting clicks and minimizing unnecessary costs.
Engaging Ad Designs that Capture Attention
Our team crafts visually appealing, engaging ad designs that stand out on the Google Ads platform, boosting click-through rates and driving traffic to your site with compelling visuals and messaging.
We leverage Google Ads tools to pinpoint high-converting keywords and craft compelling ad copy that compels your target audience, maximizing reach and engagement in searches.
Our team designs and manages Google Ads campaigns with tailored bidding and targeting strategies, fine-tuning each ad for peak performance aligned with your goals.
Using detailed insights, we precisely target ideal customers by demographics, interests, and search behavior, ensuring your ads reach the right audiences
We continuously monitor key metrics, including CTR and CPC, and make data-driven adjustments to improve results, ensuring your budget gives the best possible returns.
We provide in-depth reports on your ad performance, highlighting key metrics and insights that guide your future strategies for sustainable growth and impact.
82%
Client Retention
18
Years of Experience
350+
Professionals
45K+
Satisfied Customers
82%
Client Retention
350+
Professionals
45K+
Satisfied Customers
SEO & PPC Services
City Bite London
SEO & Google Ads
City Bite, a restaurant in London, boosted table bookings and online visibility through local SEO, Google Ads, and Google My Business. Strategies like targeted campaigns, SEO content, and GMB optimization resulted in a 65% rise in bookings, 50% improved organic rankings, and a 75% increase in return on ad spend. Location London, UK Services Used Local SEO, Technical SEO, Google Ads, Google My Business About City Bite City Bite London is a popular restaurant located in the heart of London, offering a diverse range of cuisines in an inviting, casual setting, that is perfect for both everyday dining and special events. Known for its welcoming ambience, City Bite London has also earned a reputation for its swift service and customized meals. The Challenge City Bite faced challenges with table bookings despite its favorable location and excellent menu, particularly during off-peak hours. They reached out to us to improve online visibility and increase their direct table bookings. Their aim was to boost table bookings, improve the client’s digital presence to attract local diners actively searching for dining options in London, and position the restaurant as a go-to dining option for tourists and locals alike. Our Strategic Approach To solve the marketing concerns at City Bite London, we took the following efforts: Revamping the Channels We focused separately on SEO, Google Ads, and Google My Business to increase bookings and customers. Google Ads Extensions Besides optimizing targeted campaigns like “best dining options in London” and “casual dining near me,” we added interactive extensions, and reintegrated their remarketing efforts. SEO Content & Backlinks We developed a blog strategy focusing on food trends and local events while partnering with influencers for backlinks, boosting organic traffic and improving site authority. Google My Business On GMB, we regularly responded to reviews and used Google Posts with offers, events, and menu highlights for local diners. Results We saw results appearing to improve within the first 6 weeks, and by the end of the campaign at 6 months, we had the following: 65% Increase in Table Bookings: The improved online visibility and improved strategies resulted in a massive rise in direct table reservations over the previous year. 50% Boost in Organic Rankings: Key target keywords now rank on the first page, driving more organic traffic and visibility, especially for searches like “book a table in London.” 55% Rise in Direct Table Bookings from GBP: Better profile management and engagement gave us a notable increase in bookings from the Google Business Profile. 75% Improvement in ROAS: Targeted Google Ads campaigns yielded a substantial return on investment, ensuring higher returns for every pound. Output 65% Increase in Table Bookings 50% Boost in Organic Rankings 75% Improvement in ROAS
-
6 Months
Project Duration -
65%
Increase in Table Bookings -
75%
Increase in ROAS
WhatsApp Marketing
Manchester Threads
WhatsApp Chatbot & API
Manchester Threads, a vintage fashion retailer in Manchester, enhanced customer support and engagement through WhatsApp API solutions. With features like 24/7 chatbot assistance, API integration for real-time updates, and personalized interactions, the brand achieved a 60% reduction in response time, 45% increase in customer engagement, and a 35% boost in conversions. Location Manchester, UK Services Used WhatsApp Chatbot Development, API Integration, 24/7 Customer Support, Conversational Commerce About Manchester Threads Manchester Threads is a prominent vintage fashion retailer, renowned for its 60s-inspired collection of apparel and accessories. With a loyal customer base, Manchester Threads prides itself on offering an exceptional shopping experience. However, as their e-commerce platform grew, so did the demand for seamless customer support and efficient engagement channels. The Challenge The vintage retailers faced growing concerns in managing customer inquiries, particularly during peak shopping hours. Their existing customer service system could not keep up, resulting in slow response times and missed opportunities. Customers often abandoned their carts due to delayed responses to product queries or order-related concerns. Our Strategic Approach We comprehended their customer service issues and made a bespoke WhatsApp API strategy to remedy the same. WhatsApp Chatbot We first designed and deployed an AI-powered chatbot to handle queries and provide 24/7 support for smooth customer assistance. API Integration We integrated the WhatsApp API with their e-commerce platform to provide real-time inventory updates, order tracking, and product recommendations. Conversational Commerce Our team enabled instant product inquiries, automated FAQs, and a guided shopping experience directly within WhatsApp. Customer Engagement Personalization We customized responses based on customer purchase history and preferences. Results With our tailored WhatsApp API program, Manchester Threads solved their issues and achieved the following: 60% Reduction in Response Time: The automated WhatsApp chatbot gave instant answers, reducing delays and increasing customer satisfaction. 45% Increase in Customer Engagement: The AI-based real-time interactions and suggestions kept customers engaged throughout their shopping journey. 35% Boost in Conversion Rates: By streamlining the path from inquiry to purchase, the WhatsApp chatbot directly contributed to higher sales. 24/7 Customer Support: The chatbot ensured round-the-clock assistance, providing customers with the convenience they demanded. Growth 60% Reduction in Response Time 45% Increase in Customer Engagement 35% Boost in Conversion Rates
-
9 Months
Project Duration -
60%
Reduction in Response Time -
35%
Boost in Conversion Rates
PPC Services
Tech Wave Innovations
Google & Instagram Ads
TechWave, a London-based IT consulting firm, improved PPC campaign performance with ZoopUp’s strategy, which included landing page redesigns, audience refinement, and ad copy optimization. Results included a 64% reduction in cost-per-click, a 41% increase in conversion rates, and a 35% boost in click-through rates, ensuring sustainable growth. Location London, UK Services Used Google Ads, Instagram Ads, Keyword Strategy, Landing Page Optimization About Tech Wave TechWave Innovations is a premier IT consulting firm specializing in cloud computing, cybersecurity, and software development. With fairly positive business volumes and a sizeable client base, TechWave was looking to expand through some intuitive and clever PPC advertisements. The Challenge Although TechWave Solutions was an industry leader, their previous PPC campaigns didn’t deliver results where it mattered most—conversions. Despite high ad spending, their cost-per-click (CPC) remained high, draining their budget. Landing pages couldn’t engage visitors, leading to stagnant conversion rates. While their ad copies initially captured attention, the new leads weren’t converting into actionable results. Our Strategic Approach ZoopUp UK solved their problems with a holistic strategy to address their conversion challenges: Landing Page Redesign We improved the landing page with clear CTAs, faster load times, and a mobile-friendly design. Paid Search Optimization Or team focused on high-performing keywords and precise audience segmentation for their ads. Click-Through Rate Optimization (CTR) To get the best click-through rates, we tested A/B elements, boosting engagement and reducing user friction. Noise Removal We ensured simplicity and intuitive content, removing the clutter involved in the customer journey that affected the conversion rates. Results Before long, we had achieved the following results: 64% Reduction in Cost-Per-Click: Our audience refinement significantly reduced CPC, letting TechWave achieve more with their ad budget. 41% Increase in Conversion Rates: We redesigned landing pages with clear CTAs and optimized UX, which led to more users converting into clients. 35% Boost in Click-Through Rates: Our enhanced ad copy and targeting strategies drove more qualified traffic to the site. Sustainable Growth: By combining paid search expertise with CRO and landing page optimization, we provided TechWave with a string of sustainable growth. Growth 64% Reduction in Cost-Per-Click 41% Increase in Conversion Rates 35% Boost in Click-Through Rates
-
1 Year
Project Duration -
64%
Reduction in Cost-Per-Click -
41%
Increase in Conversion Rates
It's amazing how, over the past 18 months, Zoopup has revitalized our traffic and achieved great success with its SEO strategies.
Since collaborating with Zoopup, our revenue from SEO has doubled. Their expertise has been truly refreshing.
The numbers are so impressive. I've been tracking them, & more service-based search terms are ranking higher now.
Thanks to ZoopUp, we saw a 60% boost in qualified leads! Our traffic and conversions have soared beyond expectations.
Answering your queries, backed with our experts’ acumen & experience.
Google Ads is a platform that lets you display ads on Google’s search results and partner sites, connecting you with millions of potential customers actively searching for your products or services. It offers precise targeting, measurable results, and a strong return on investment (ROI) by driving high-quality traffic to your site.
Zoopup excels with a proven track record of optimizing Google Ads for outstanding results. We tailor strategies to your business needs, using data-driven techniques and advanced targeting to maximize performance and ROI, all while maintaining ethical practices and transparency.
Bidding strategy is crucial as it affects how your budget is spent and how your ads perform. An effective strategy ensures your ads are competitive, optimizing visibility and cost-efficiency, and fit with your campaign goals like cost-per-click (CPC) or cost-per-acquisition (CPA).
Budget impacts the volume of traffic and the competitiveness of your ads. Strategic budget management ensures that your ads reach the right audience effectively.
Yes, good results are possible with a low budget by focusing on high-converting keywords and optimizing ad performance. Our team ensures every dollar spent is effective, making the most of limited budgets.
Google Ads offers advanced targeting options, including geographic, demographic, interest-based, and device-specific targeting. We use them to ensure your ads reach the most relevant audience, enhancing campaign effectiveness and driving quality traffic.
