Professional Targeting
We use LinkedIn’s advanced targeting tools to connect your ads with the most relevant professionals. By focusing on job titles, company sizes, industries, and other key criteria, we ensure your ads reach decision-makers who matter.
Ad Formats & Creation
Our team designs and deploys engaging LinkedIn ad formats, including sponsored content, InMail, and text ads. Each format is crafted to maximize engagement and lead generation or brand visibility.
Campaign Optimization
We continuously fine-tune targeting and bidding strategies to improve on lead quality and optimize ROI. By using real-time performance metrics, we ensure your campaigns achieve their specific objectives.
Performance Analysis & Enhancement
We closely monitor metrics such as lead conversions, CTR, and engagement rates. Our data-driven makes precise adjustments, maximizing the benefit from your LinkedIn ads, and driving sustainable success.
Professional Targeting
We use LinkedIn’s detailed audience attributes to precisely identify and segment your target audience, optimizing each ad for maximum impact.
- Defining Audience Segments
- Filtering using LinkedIn’s Advanced Features
- Creating Custom Audiences
- Competitor Analysis
Ad Formats & Creation
Next, we create the most professional & succinct content for your LinkedIn advert, keeping your target audience's needs and wants at the heart of our copy.
- Designing Ad Creatives
- Developing an Engaging Ad Copy
- Choosing Optimal Ad Formats
- Aligning Landing Pages
Campaign Optimization
We now dish out our carefully curated campaign, focusing on our targeting and bidding approaches.
- Adjusting Targeting Strategies
- Refining the Bidding Approach
- Testing Ad Variations
- Monitoring Budget Allocation
Performance Analysis
We conduct regular audits and make strategic adjustments to keep everything on track and performing at its best.
- Tracking Key Metrics
- Analyzing Conversion Data
- Evaluating Engagement Rates
- Implementing Data-Driven Tweaks
Professional Targeting for Maximum B2B Impact
Our LinkedIn Ads focus on connecting with business decision-makers and industry leaders, positioning your brand as a trusted solution for B2B needs. We ensure your ads reach those who matter most.
Optimized Ad Spend with Strategic Bidding
Our team optimizes ad spend by targeting high-value professional audiences and carefully selecting placements that drive impactful results, making each click count.
Compelling Creative that Drives Engagement
We craft visually polished ads with professional appeal, seamlessly integrating with LinkedIn’s platform. Our creative approach boosts click-through rates and elevates your brand's visibility in the business community
76Our LinkedIn strategies focus on connecting with professionals in relevant roles and industries, reaching an audience likely to benefit from your products and services.
We design LinkedIn ads that address specific industry pain points and business needs, helping establish your brand as a valuable resource and fostering B2B relationships.
Using LinkedIn’s audience insights, we target users by job title, industry, and company size, ensuring your ads reach the right decision-makers and influencers.
We track metrics such as CPC and conversion rates, continuously optimizing your LinkedIn Ads for better results and cost efficiency, driving higher-quality leads.
Our in-depth reports on LinkedIn ad performance provide actionable insights, giving you a clear understanding of your campaign’s effectiveness in the B2B space.
82%
Client Retention
18
Years of Experience
350+
Professionals
45k
Satisfied Customers
82%
Client Retention
350+
Professionals
45k
Satisfied Customers
SEO & PPC Services
City Bite London
SEO & Google Ads
City Bite, a restaurant in London, boosted table bookings and online visibility through local SEO, Google Ads, and Google My Business. Strategies like targeted campaigns, SEO content, and GMB optimization resulted in a 65% rise in bookings, 50% improved organic rankings, and a 75% increase in return on ad spend. Location London, UK Services Used Local SEO, Technical SEO, Google Ads, Google My Business About City Bite City Bite London is a popular restaurant located in the heart of London, offering a diverse range of cuisines in an inviting, casual setting, that is perfect for both everyday dining and special events. Known for its welcoming ambience, City Bite London has also earned a reputation for its swift service and customized meals. The Challenge City Bite faced challenges with table bookings despite its favorable location and excellent menu, particularly during off-peak hours. They reached out to us to improve online visibility and increase their direct table bookings. Their aim was to boost table bookings, improve the client’s digital presence to attract local diners actively searching for dining options in London, and position the restaurant as a go-to dining option for tourists and locals alike. Our Strategic Approach To solve the marketing concerns at City Bite London, we took the following efforts: Revamping the Channels We focused separately on SEO, Google Ads, and Google My Business to increase bookings and customers. Google Ads Extensions Besides optimizing targeted campaigns like “best dining options in London” and “casual dining near me,” we added interactive extensions, and reintegrated their remarketing efforts. SEO Content & Backlinks We developed a blog strategy focusing on food trends and local events while partnering with influencers for backlinks, boosting organic traffic and improving site authority. Google My Business On GMB, we regularly responded to reviews and used Google Posts with offers, events, and menu highlights for local diners. Results We saw results appearing to improve within the first 6 weeks, and by the end of the campaign at 6 months, we had the following: 65% Increase in Table Bookings: The improved online visibility and improved strategies resulted in a massive rise in direct table reservations over the previous year. 50% Boost in Organic Rankings: Key target keywords now rank on the first page, driving more organic traffic and visibility, especially for searches like “book a table in London.” 55% Rise in Direct Table Bookings from GBP: Better profile management and engagement gave us a notable increase in bookings from the Google Business Profile. 75% Improvement in ROAS: Targeted Google Ads campaigns yielded a substantial return on investment, ensuring higher returns for every pound. Output 65% Increase in Table Bookings 50% Boost in Organic Rankings 75% Improvement in ROAS
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6 Months
Project Duration -
65%
Increase in Table Bookings -
75%
Increase in ROAS
WhatsApp Marketing
Manchester Threads
WhatsApp Chatbot & API
Manchester Threads, a vintage fashion retailer in Manchester, enhanced customer support and engagement through WhatsApp API solutions. With features like 24/7 chatbot assistance, API integration for real-time updates, and personalized interactions, the brand achieved a 60% reduction in response time, 45% increase in customer engagement, and a 35% boost in conversions. Location Manchester, UK Services Used WhatsApp Chatbot Development, API Integration, 24/7 Customer Support, Conversational Commerce About Manchester Threads Manchester Threads is a prominent vintage fashion retailer, renowned for its 60s-inspired collection of apparel and accessories. With a loyal customer base, Manchester Threads prides itself on offering an exceptional shopping experience. However, as their e-commerce platform grew, so did the demand for seamless customer support and efficient engagement channels. The Challenge The vintage retailers faced growing concerns in managing customer inquiries, particularly during peak shopping hours. Their existing customer service system could not keep up, resulting in slow response times and missed opportunities. Customers often abandoned their carts due to delayed responses to product queries or order-related concerns. Our Strategic Approach We comprehended their customer service issues and made a bespoke WhatsApp API strategy to remedy the same. WhatsApp Chatbot We first designed and deployed an AI-powered chatbot to handle queries and provide 24/7 support for smooth customer assistance. API Integration We integrated the WhatsApp API with their e-commerce platform to provide real-time inventory updates, order tracking, and product recommendations. Conversational Commerce Our team enabled instant product inquiries, automated FAQs, and a guided shopping experience directly within WhatsApp. Customer Engagement Personalization We customized responses based on customer purchase history and preferences. Results With our tailored WhatsApp API program, Manchester Threads solved their issues and achieved the following: 60% Reduction in Response Time: The automated WhatsApp chatbot gave instant answers, reducing delays and increasing customer satisfaction. 45% Increase in Customer Engagement: The AI-based real-time interactions and suggestions kept customers engaged throughout their shopping journey. 35% Boost in Conversion Rates: By streamlining the path from inquiry to purchase, the WhatsApp chatbot directly contributed to higher sales. 24/7 Customer Support: The chatbot ensured round-the-clock assistance, providing customers with the convenience they demanded. Growth 60% Reduction in Response Time 45% Increase in Customer Engagement 35% Boost in Conversion Rates
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9 Months
Project Duration -
60%
Reduction in Response Time -
35%
Boost in Conversion Rates
PPC Services
Tech Wave Innovations
Google & Instagram Ads
TechWave, a London-based IT consulting firm, improved PPC campaign performance with ZoopUp’s strategy, which included landing page redesigns, audience refinement, and ad copy optimization. Results included a 64% reduction in cost-per-click, a 41% increase in conversion rates, and a 35% boost in click-through rates, ensuring sustainable growth. Location London, UK Services Used Google Ads, Instagram Ads, Keyword Strategy, Landing Page Optimization About Tech Wave TechWave Innovations is a premier IT consulting firm specializing in cloud computing, cybersecurity, and software development. With fairly positive business volumes and a sizeable client base, TechWave was looking to expand through some intuitive and clever PPC advertisements. The Challenge Although TechWave Solutions was an industry leader, their previous PPC campaigns didn’t deliver results where it mattered most—conversions. Despite high ad spending, their cost-per-click (CPC) remained high, draining their budget. Landing pages couldn’t engage visitors, leading to stagnant conversion rates. While their ad copies initially captured attention, the new leads weren’t converting into actionable results. Our Strategic Approach ZoopUp UK solved their problems with a holistic strategy to address their conversion challenges: Landing Page Redesign We improved the landing page with clear CTAs, faster load times, and a mobile-friendly design. Paid Search Optimization Or team focused on high-performing keywords and precise audience segmentation for their ads. Click-Through Rate Optimization (CTR) To get the best click-through rates, we tested A/B elements, boosting engagement and reducing user friction. Noise Removal We ensured simplicity and intuitive content, removing the clutter involved in the customer journey that affected the conversion rates. Results Before long, we had achieved the following results: 64% Reduction in Cost-Per-Click: Our audience refinement significantly reduced CPC, letting TechWave achieve more with their ad budget. 41% Increase in Conversion Rates: We redesigned landing pages with clear CTAs and optimized UX, which led to more users converting into clients. 35% Boost in Click-Through Rates: Our enhanced ad copy and targeting strategies drove more qualified traffic to the site. Sustainable Growth: By combining paid search expertise with CRO and landing page optimization, we provided TechWave with a string of sustainable growth. Growth 64% Reduction in Cost-Per-Click 41% Increase in Conversion Rates 35% Boost in Click-Through Rates
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1 Year
Project Duration -
64%
Reduction in Cost-Per-Click -
41%
Increase in Conversion Rates
It's amazing how, over the past 18 months, Zoopup has revitalized our traffic and achieved great success with its SEO strategies.
Since collaborating with Zoopup, our revenue from SEO has doubled. Their expertise has been truly refreshing.
The numbers are so impressive. I've been tracking them, & more service-based search terms are ranking higher now.
Thanks to ZoopUp, we saw a 60% boost in qualified leads! Our traffic and conversions have soared beyond expectations.
Answering your queries, backed with our experts’ acumen & experience.
LinkedIn Ads are promotional posts on LinkedIn’s platform and partner sites, targeting professionals by job title, industry, and company size. They help businesses and professionals hire or get hired, generate high-quality leads, enhance brand visibility, and achieve a strong ROI by reaching decision-makers effectively.
Companies and recruiters use LinkedIn ads for lead generation, hiring talent, and branding. Businesses promote products and services to professionals, while employers find and attract top talent, making LinkedIn ideal for B2B marketing and professional networking. Professionals may also advertise on LinkedIn to get hired.
LinkedIn is crucial for building and maintaining a professional network, connecting with industry peers, potential clients, and staying updated on trends. It enhances visibility, networking opportunities, and industry presence.
ZoopUp excels with tailored LinkedIn Ad strategies, using data-driven techniques and advanced targeting for optimal results. Our transparent, ethical approach ensures high-performance campaigns that align with your business goals.
LinkedIn ads include precise targeting, engaging formats like sponsored content and InMail, and data-driven optimization. These features ensure you reach the right audience and achieve your goals.
LinkedIn Ads offer superior B2B targeting, making them 277% more effective at generating leads compared to Facebook and Twitter. LinkedIn’s professional focus and advanced targeting options deliver high-quality traffic and strong results.
