Trend-Driven Content Creation
We craft engaging, trend-focused video ads that align with popular TikTok challenges and music, resonating with the platform’s vibrant user base.
Precision Targeting
Using TikTok’s targeting tools, we strategically reach users based on their interests, demographics, and behaviors, ensuring your ads connect with the most relevant audience.
Dynamic Campaign Management
We set up and manage your TikTok campaigns with ongoing optimization, fine-tuning the targeting and bidding strategies to maximize engagement and conversions.
Data-Driven Performance Analysis
We monitor key metrics like video views, engagement rates, and CTR, making data-driven adjustments to continuously improve on the campaign and drive better results.
Trend-Driven Content Creation
Using the power of trendy content that Tiktok is known for, we create reels and videos that captivate viewers and convey your message effectively.
- Leveraging Viral Challenges
- Integrating Popular Music Tracks
- Crafting Eye-Catching Visuals
- Adapting to TikTok Trends
Precision Targeting
Even the right content is worthless in front of the wrong audience. We target your ideal market and apply our art onwards.
- Utilizing Interest-Based Targeting
- Setting Demographic Filters
- Implementing Behavioral Insights
- Refining Audience Segmentation
Dynamic Campaign Management
Campaign management is as important as the advertisement and budget, and our team monitors the performance throughout its course.
- Configuring Campaign Parameters
- Continuously Adjusting Bids
- Monitoring Ad Placement Performance
- Improving Ad Frequency and Reach
Data-Driven Performance Analysis
To ensure things stay on track, we audit & modify our strategy periodically as per data.
- Tracking Video Views and Interactions
- Analyzing Engagement Metrics
- Measuring Click-Through Rates (CTR)
- Adjusting Strategies Based on Insights
Reaching the Right Audience with Trend-Based Targeting
Our TikTok Ads strategies use trend-driven targeting to connect with active users who resonate with your brand’s style, maximizing engagement with creative content.
Optimizing Ad Spend with Real-Time Adjustments
We leverage TikTok’s bidding tools and continuously adjust campaigns for optimal performance, ensuring your budget drives impactful results without overspending.
Captivating Visuals that Fit TikTok’s Flow
Our team designs attention-grabbing, native TikTok ads that blend smoothly with the platform while sparking curiosity, driving more views and engagement.
We use TikTok’s unique targeting to place your ads in front of trend-savvy users who are actively engaging with similar content, amplifying your brand’s reach.
Our TikTok ads capture attention with compelling visuals and messages that align with current trends, ensuring your brand stays relevant and recognizable.
Leveraging TikTok’s insights, we segment audiences by interests, engagement patterns, and demographics, reaching users most likely to enjoy and engage with your ads.
We actively monitor ad metrics and make real-time adjustments to enhance ad performance, ensuring your TikTok ads achieve maximum engagement and ROI.
Our detailed reports provide transparent insights into TikTok Ads’ performance, guiding your future ad strategies with clear data on engagement and reach.
82%
Client Retention
18
Years of Experience
350+
Professionals
45k
Satisfied Customers
82%
Client Retention
350+
Professionals
45k
Satisfied Customers
SEO & PPC Services
City Bite London
SEO & Google Ads
City Bite, a restaurant in London, boosted table bookings and online visibility through local SEO, Google Ads, and Google My Business. Strategies like targeted campaigns, SEO content, and GMB optimization resulted in a 65% rise in bookings, 50% improved organic rankings, and a 75% increase in return on ad spend. Location London, UK Services Used Local SEO, Technical SEO, Google Ads, Google My Business About City Bite City Bite London is a popular restaurant located in the heart of London, offering a diverse range of cuisines in an inviting, casual setting, that is perfect for both everyday dining and special events. Known for its welcoming ambience, City Bite London has also earned a reputation for its swift service and customized meals. The Challenge City Bite faced challenges with table bookings despite its favorable location and excellent menu, particularly during off-peak hours. They reached out to us to improve online visibility and increase their direct table bookings. Their aim was to boost table bookings, improve the client’s digital presence to attract local diners actively searching for dining options in London, and position the restaurant as a go-to dining option for tourists and locals alike. Our Strategic Approach To solve the marketing concerns at City Bite London, we took the following efforts: Revamping the Channels We focused separately on SEO, Google Ads, and Google My Business to increase bookings and customers. Google Ads Extensions Besides optimizing targeted campaigns like “best dining options in London” and “casual dining near me,” we added interactive extensions, and reintegrated their remarketing efforts. SEO Content & Backlinks We developed a blog strategy focusing on food trends and local events while partnering with influencers for backlinks, boosting organic traffic and improving site authority. Google My Business On GMB, we regularly responded to reviews and used Google Posts with offers, events, and menu highlights for local diners. Results We saw results appearing to improve within the first 6 weeks, and by the end of the campaign at 6 months, we had the following: 65% Increase in Table Bookings: The improved online visibility and improved strategies resulted in a massive rise in direct table reservations over the previous year. 50% Boost in Organic Rankings: Key target keywords now rank on the first page, driving more organic traffic and visibility, especially for searches like “book a table in London.” 55% Rise in Direct Table Bookings from GBP: Better profile management and engagement gave us a notable increase in bookings from the Google Business Profile. 75% Improvement in ROAS: Targeted Google Ads campaigns yielded a substantial return on investment, ensuring higher returns for every pound. Output 65% Increase in Table Bookings 50% Boost in Organic Rankings 75% Improvement in ROAS
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6 Months
Project Duration -
65%
Increase in Table Bookings -
75%
Increase in ROAS
WhatsApp Marketing
Manchester Threads
WhatsApp Chatbot & API
Manchester Threads, a vintage fashion retailer in Manchester, enhanced customer support and engagement through WhatsApp API solutions. With features like 24/7 chatbot assistance, API integration for real-time updates, and personalized interactions, the brand achieved a 60% reduction in response time, 45% increase in customer engagement, and a 35% boost in conversions. Location Manchester, UK Services Used WhatsApp Chatbot Development, API Integration, 24/7 Customer Support, Conversational Commerce About Manchester Threads Manchester Threads is a prominent vintage fashion retailer, renowned for its 60s-inspired collection of apparel and accessories. With a loyal customer base, Manchester Threads prides itself on offering an exceptional shopping experience. However, as their e-commerce platform grew, so did the demand for seamless customer support and efficient engagement channels. The Challenge The vintage retailers faced growing concerns in managing customer inquiries, particularly during peak shopping hours. Their existing customer service system could not keep up, resulting in slow response times and missed opportunities. Customers often abandoned their carts due to delayed responses to product queries or order-related concerns. Our Strategic Approach We comprehended their customer service issues and made a bespoke WhatsApp API strategy to remedy the same. WhatsApp Chatbot We first designed and deployed an AI-powered chatbot to handle queries and provide 24/7 support for smooth customer assistance. API Integration We integrated the WhatsApp API with their e-commerce platform to provide real-time inventory updates, order tracking, and product recommendations. Conversational Commerce Our team enabled instant product inquiries, automated FAQs, and a guided shopping experience directly within WhatsApp. Customer Engagement Personalization We customized responses based on customer purchase history and preferences. Results With our tailored WhatsApp API program, Manchester Threads solved their issues and achieved the following: 60% Reduction in Response Time: The automated WhatsApp chatbot gave instant answers, reducing delays and increasing customer satisfaction. 45% Increase in Customer Engagement: The AI-based real-time interactions and suggestions kept customers engaged throughout their shopping journey. 35% Boost in Conversion Rates: By streamlining the path from inquiry to purchase, the WhatsApp chatbot directly contributed to higher sales. 24/7 Customer Support: The chatbot ensured round-the-clock assistance, providing customers with the convenience they demanded. Growth 60% Reduction in Response Time 45% Increase in Customer Engagement 35% Boost in Conversion Rates
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9 Months
Project Duration -
60%
Reduction in Response Time -
35%
Boost in Conversion Rates
PPC Services
Tech Wave Innovations
Google & Instagram Ads
TechWave, a London-based IT consulting firm, improved PPC campaign performance with ZoopUp’s strategy, which included landing page redesigns, audience refinement, and ad copy optimization. Results included a 64% reduction in cost-per-click, a 41% increase in conversion rates, and a 35% boost in click-through rates, ensuring sustainable growth. Location London, UK Services Used Google Ads, Instagram Ads, Keyword Strategy, Landing Page Optimization About Tech Wave TechWave Innovations is a premier IT consulting firm specializing in cloud computing, cybersecurity, and software development. With fairly positive business volumes and a sizeable client base, TechWave was looking to expand through some intuitive and clever PPC advertisements. The Challenge Although TechWave Solutions was an industry leader, their previous PPC campaigns didn’t deliver results where it mattered most—conversions. Despite high ad spending, their cost-per-click (CPC) remained high, draining their budget. Landing pages couldn’t engage visitors, leading to stagnant conversion rates. While their ad copies initially captured attention, the new leads weren’t converting into actionable results. Our Strategic Approach ZoopUp UK solved their problems with a holistic strategy to address their conversion challenges: Landing Page Redesign We improved the landing page with clear CTAs, faster load times, and a mobile-friendly design. Paid Search Optimization Or team focused on high-performing keywords and precise audience segmentation for their ads. Click-Through Rate Optimization (CTR) To get the best click-through rates, we tested A/B elements, boosting engagement and reducing user friction. Noise Removal We ensured simplicity and intuitive content, removing the clutter involved in the customer journey that affected the conversion rates. Results Before long, we had achieved the following results: 64% Reduction in Cost-Per-Click: Our audience refinement significantly reduced CPC, letting TechWave achieve more with their ad budget. 41% Increase in Conversion Rates: We redesigned landing pages with clear CTAs and optimized UX, which led to more users converting into clients. 35% Boost in Click-Through Rates: Our enhanced ad copy and targeting strategies drove more qualified traffic to the site. Sustainable Growth: By combining paid search expertise with CRO and landing page optimization, we provided TechWave with a string of sustainable growth. Growth 64% Reduction in Cost-Per-Click 41% Increase in Conversion Rates 35% Boost in Click-Through Rates
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1 Year
Project Duration -
64%
Reduction in Cost-Per-Click -
41%
Increase in Conversion Rates
It's amazing how, over the past 18 months, Zoopup has revitalized our traffic and achieved great success with its SEO strategies.
Since collaborating with Zoopup, our revenue from SEO has doubled. Their expertise has been truly refreshing.
The numbers are so impressive. I've been tracking them, & more service-based search terms are ranking higher now.
Thanks to ZoopUp, we saw a 60% boost in qualified leads! Our traffic and conversions have soared beyond expectations.
Answering your queries, backed with our experts’ acumen & experience.
TikTok Ads are short-form video ads that leverage creative and trending content to engage users. They’re crucial for increasing brand visibility and driving user interaction on a platform known for its viral reach and youthful audience.
TikTok has over 1 billion active users, providing a vast and diverse audience for advertisers. Its popularity among Gen Z and millennials makes it ideal for impactful brand engagement and targeted advertising.
Zoopup excels in creating trend-driven TikTok content with precise targeting and continual campaign optimization. Our expertise ensures your ads stand out, reach the right audience, and deliver exceptional results.
TikTok offers various ad formats, including In-Feed Ads, Top View Ads, and Branded Hashtag Challenges. Each format gives unique opportunities to engage users and promote your brand creatively.
To increase the chances of virality, focus on creating highly engaging content that fits with current trends and resonates with TikTok’s user base. Leveraging popular challenges and music can also boost your ad's visibility.
The ideal duration for TikTok ads is typically between 9 to 15 seconds. This short length helps keep the content engaging and aligns with TikTok’s fast-paced, attention-grabbing format.
