Backlink Analysis and Building
Our experts evaluate the quality and quantity of your backlinks, developing targeted strategies to acquire high-authority links. These links boost your site’s credibility and search engine ranking.
Competitor Analysis
We analyze competitors’ off-page strategies to identify opportunities and gaps. This gives you insights to enhance your off-page SEO efforts.
Social Media Engagement and Influencer Outreach
We leverage social media platforms and collaborate with influencers to boost your brand’s visibility and drive targeted traffic, ensuring a broader audience and enhanced engagement.
Online Reputation Management
Our team actively manages your online reputation by addressing reviews, mentions, and overall brand perception. We work to build trust and credibility for your business in the digital space.
Backlink Analysis and Building
We start off by analysing your existing backlinks and devising strategies to create new, effective ones for your website.
- Evaluate Existing Backlinks
- Develop Strategies for Link Acquisition
- Monitor Backlink Profile
- Remove Toxic Links
Competitor Analysis
Assessing your competition will always garner important insights for your SEO strategy. We conduct thorough research and proceed accordingly.
- Identify Key Competitors
- Analyze Competitor Backlink Profiles
- Evaluate Competitor Social Media Strategies
- Assess Competitor Content Strategies
Social Media Engagement and Influencer Outreach
To create positive social signals for your SEO, we create social media campaigns and engage with your followers, looking to foster positive relationships.
- Create Social Media Campaigns
- Collaborate with Influencers
- Monitor Social Media Metrics
- Engage with Followers
Online Reputation Management
Lastly, we manage your online reputation, monitoring the sentiment around your brand and promoting appreciative content.
- Monitor Online Reviews
- Manage Brand Mentions
- Enhance Brand Perception
- Promote Positive Content
Proven Link-Building Strategies for Enhanced Authority
Our off-page SEO focuses on building high-quality, relevant backlinks that strengthen your site’s authority. With a network of trusted links, we boost your credibility and help improve your rankings on search engines.
Tailored Outreach for Maximum Brand Exposure
We create a customized outreach plan based on your business and target audience, securing partnerships and mentions on reputable sites. This approach increases your visibility, bringing you closer to potential clients and enhancing your brand’s reach.
Comprehensive Off-Page SEO Expertise
From content distribution to social media signals, our off-page SEO team covers all elements essential to building your online presence. Our methods ensure your brand is recognized across the web, driving traffic and reinforcing your authority in the industry.
Our strategic link-building approach focuses on securing high-quality backlinks from reputable sites, boosting your site’s authority, and helping it rank higher on search engines.
By placing your content on well-known platforms and networks, we increase your visibility to a wider audience, making your brand more recognizable and accessible to potential customers.
Our off-page SEO enhances your brand’s credibility by driving positive mentions, reviews, and endorsements on trusted sites, establishing your business as a leader in your industry.
We promote your content across the web, drawing relevant traffic from various sources to your site, which leads to increased engagement and potential conversions.
Our continuous outreach and partnerships keep your brand top-of-mind in relevant circles, fostering steady traffic growth and a strong, long-term digital presence.
82%
Client Retention
18
Years of Experience
350+
Professionals
45K+
Satisfied Customers
82%
Client Retention
350+
Professionals
45K+
Satisfied Customers
SEO & PPC Services
City Bite London
SEO & Google Ads
City Bite, a restaurant in London, boosted table bookings and online visibility through local SEO, Google Ads, and Google My Business. Strategies like targeted campaigns, SEO content, and GMB optimization resulted in a 65% rise in bookings, 50% improved organic rankings, and a 75% increase in return on ad spend. Location London, UK Services Used Local SEO, Technical SEO, Google Ads, Google My Business About City Bite City Bite London is a popular restaurant located in the heart of London, offering a diverse range of cuisines in an inviting, casual setting, that is perfect for both everyday dining and special events. Known for its welcoming ambience, City Bite London has also earned a reputation for its swift service and customized meals. The Challenge City Bite faced challenges with table bookings despite its favorable location and excellent menu, particularly during off-peak hours. They reached out to us to improve online visibility and increase their direct table bookings. Their aim was to boost table bookings, improve the client’s digital presence to attract local diners actively searching for dining options in London, and position the restaurant as a go-to dining option for tourists and locals alike. Our Strategic Approach To solve the marketing concerns at City Bite London, we took the following efforts: Revamping the Channels We focused separately on SEO, Google Ads, and Google My Business to increase bookings and customers. Google Ads Extensions Besides optimizing targeted campaigns like “best dining options in London” and “casual dining near me,” we added interactive extensions, and reintegrated their remarketing efforts. SEO Content & Backlinks We developed a blog strategy focusing on food trends and local events while partnering with influencers for backlinks, boosting organic traffic and improving site authority. Google My Business On GMB, we regularly responded to reviews and used Google Posts with offers, events, and menu highlights for local diners. Results We saw results appearing to improve within the first 6 weeks, and by the end of the campaign at 6 months, we had the following: 65% Increase in Table Bookings: The improved online visibility and improved strategies resulted in a massive rise in direct table reservations over the previous year. 50% Boost in Organic Rankings: Key target keywords now rank on the first page, driving more organic traffic and visibility, especially for searches like “book a table in London.” 55% Rise in Direct Table Bookings from GBP: Better profile management and engagement gave us a notable increase in bookings from the Google Business Profile. 75% Improvement in ROAS: Targeted Google Ads campaigns yielded a substantial return on investment, ensuring higher returns for every pound. Output 65% Increase in Table Bookings 50% Boost in Organic Rankings 75% Improvement in ROAS
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6 Months
Project Duration -
65%
Increase in Table Bookings -
75%
Increase in ROAS
WhatsApp Marketing
Manchester Threads
WhatsApp Chatbot & API
Manchester Threads, a vintage fashion retailer in Manchester, enhanced customer support and engagement through WhatsApp API solutions. With features like 24/7 chatbot assistance, API integration for real-time updates, and personalized interactions, the brand achieved a 60% reduction in response time, 45% increase in customer engagement, and a 35% boost in conversions. Location Manchester, UK Services Used WhatsApp Chatbot Development, API Integration, 24/7 Customer Support, Conversational Commerce About Manchester Threads Manchester Threads is a prominent vintage fashion retailer, renowned for its 60s-inspired collection of apparel and accessories. With a loyal customer base, Manchester Threads prides itself on offering an exceptional shopping experience. However, as their e-commerce platform grew, so did the demand for seamless customer support and efficient engagement channels. The Challenge The vintage retailers faced growing concerns in managing customer inquiries, particularly during peak shopping hours. Their existing customer service system could not keep up, resulting in slow response times and missed opportunities. Customers often abandoned their carts due to delayed responses to product queries or order-related concerns. Our Strategic Approach We comprehended their customer service issues and made a bespoke WhatsApp API strategy to remedy the same. WhatsApp Chatbot We first designed and deployed an AI-powered chatbot to handle queries and provide 24/7 support for smooth customer assistance. API Integration We integrated the WhatsApp API with their e-commerce platform to provide real-time inventory updates, order tracking, and product recommendations. Conversational Commerce Our team enabled instant product inquiries, automated FAQs, and a guided shopping experience directly within WhatsApp. Customer Engagement Personalization We customized responses based on customer purchase history and preferences. Results With our tailored WhatsApp API program, Manchester Threads solved their issues and achieved the following: 60% Reduction in Response Time: The automated WhatsApp chatbot gave instant answers, reducing delays and increasing customer satisfaction. 45% Increase in Customer Engagement: The AI-based real-time interactions and suggestions kept customers engaged throughout their shopping journey. 35% Boost in Conversion Rates: By streamlining the path from inquiry to purchase, the WhatsApp chatbot directly contributed to higher sales. 24/7 Customer Support: The chatbot ensured round-the-clock assistance, providing customers with the convenience they demanded. Growth 60% Reduction in Response Time 45% Increase in Customer Engagement 35% Boost in Conversion Rates
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9 Months
Project Duration -
60%
Reduction in Response Time -
35%
Boost in Conversion Rates
PPC Services
Tech Wave Innovations
Google & Instagram Ads
TechWave, a London-based IT consulting firm, improved PPC campaign performance with ZoopUp’s strategy, which included landing page redesigns, audience refinement, and ad copy optimization. Results included a 64% reduction in cost-per-click, a 41% increase in conversion rates, and a 35% boost in click-through rates, ensuring sustainable growth. Location London, UK Services Used Google Ads, Instagram Ads, Keyword Strategy, Landing Page Optimization About Tech Wave TechWave Innovations is a premier IT consulting firm specializing in cloud computing, cybersecurity, and software development. With fairly positive business volumes and a sizeable client base, TechWave was looking to expand through some intuitive and clever PPC advertisements. The Challenge Although TechWave Solutions was an industry leader, their previous PPC campaigns didn’t deliver results where it mattered most—conversions. Despite high ad spending, their cost-per-click (CPC) remained high, draining their budget. Landing pages couldn’t engage visitors, leading to stagnant conversion rates. While their ad copies initially captured attention, the new leads weren’t converting into actionable results. Our Strategic Approach ZoopUp UK solved their problems with a holistic strategy to address their conversion challenges: Landing Page Redesign We improved the landing page with clear CTAs, faster load times, and a mobile-friendly design. Paid Search Optimization Or team focused on high-performing keywords and precise audience segmentation for their ads. Click-Through Rate Optimization (CTR) To get the best click-through rates, we tested A/B elements, boosting engagement and reducing user friction. Noise Removal We ensured simplicity and intuitive content, removing the clutter involved in the customer journey that affected the conversion rates. Results Before long, we had achieved the following results: 64% Reduction in Cost-Per-Click: Our audience refinement significantly reduced CPC, letting TechWave achieve more with their ad budget. 41% Increase in Conversion Rates: We redesigned landing pages with clear CTAs and optimized UX, which led to more users converting into clients. 35% Boost in Click-Through Rates: Our enhanced ad copy and targeting strategies drove more qualified traffic to the site. Sustainable Growth: By combining paid search expertise with CRO and landing page optimization, we provided TechWave with a string of sustainable growth. Growth 64% Reduction in Cost-Per-Click 41% Increase in Conversion Rates 35% Boost in Click-Through Rates
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1 Year
Project Duration -
64%
Reduction in Cost-Per-Click -
41%
Increase in Conversion Rates
It's amazing how, over the past 18 months, Zoopup has revitalized our traffic and achieved great success with its SEO strategies.
Since collaborating with Zoopup, our revenue from SEO has doubled. Their expertise has been truly refreshing.
The numbers are so impressive. I've been tracking them, & more service-based search terms are ranking higher now.
Thanks to ZoopUp, we saw a 60% boost in qualified leads! Our traffic and conversions have soared beyond expectations.
Answering your queries, backed with our experts’ acumen & experience.
Off-Page SEO focuses on optimizing external factors, such as backlinks and social signals, to improve your site’s authority and search engine ranking. This enhances your site's credibility, drives referral traffic, and boosts overall search visibility.
Key elements include backlink building, social media engagement, online reputation management, and influencer outreach. These factors contribute to your site's authority, trustworthiness, and overall search engine performance.
Results from Off-Page SEO typically begin to show within 3 to 6 months, depending on the effectiveness of your backlink strategy and other external factors. Consistent efforts lead to gradual improvements in rankings and traffic.
Success is measured by tracking metrics like the number and quality of backlinks, referral traffic, social media engagement, and improvements in search rankings. These indicators show the effectiveness of your off-page strategies.
Zoopup stands out with a proven track record of going as far as tripling traffic, cutting CPCs by 60%, and significantly boosting sales for top brands. Our team offers hyper-personalized strategies and excellence in SEO, UI/UX, and content, ensuring ethical, white-hat practices for sustainable growth.
While no ethical SEO agency can promise first-page rankings, Zoopup has always been dedicated to delivering the best results. Our strategies consistently improve rankings, traffic, and conversions, focusing on sustainable growth and long-term success.
