Site Architecture and Navigation
We organize your website with a logical hierarchy, clear URLs, and a comprehensive sitemap. This structure helps both users and search engines find your content easily, enhancing your site's visibility and ranking.
Crawlability and Indexability
We ensure search engines can effectively crawl and index your pages by addressing any indexing issues and optimizing site elements. This boosts your visibility and ensures all important pages are included in search results.
Page Speed and Mobile Optimization
Our experts focus on reducing page load times and implementing responsive design. We optimize both desktop and mobile versions of your site to improve user experience and SEO performance.
Security and Structured Data
We enhance your site’s security with HTTPS and SSL certificates to protect user data and improve rankings. We also use structured data and canonical tags to inform search engines about your content, avoid duplicate content issues, and boost visibility and click-through rates.
Site Architecture and Navigation
We start by ticking off the fundamentals: organizing your website for better rankings and user experience.
- Creating a Logical Hierarchy
- Designing Clear URLs
- Developing a Comprehensive Sitemap
- Enhancing Internal Linking
Crawlability and Indexability
SERPs can never rank your pages if they can't crawl you, firstly. We ensure your pages are crawled and indexed properly by SERPs.
- Fix Indexing Issues
- Optimizing Meta Tags
- Improving Crawl Efficiency
- Checking for Duplicate Content
Page Speed and Mobile Optimization
Loading times are a crucial factor in the realm of SEO. Next, we focus on optimizing for speed and mobile responsiveness.
- Reducing Page Load Times
- Implement Responsive Design
- Optimize Mobile Performance
- Testing and Monitoring Performance
Security and Structured Data
We understand the criticality of privacy. Thus, we ensure your data remains protected from cyber threats, invasions of privacy, or malware.
- Implementing HTTPS and SSL Certificates
- Add Structured Data
- Adjusting for Duplicate Content
- Conducting Security Audits
We Deliver Tangible Results
Our SEO strategies have tripled traffic, cut CPCs by 60%, and significantly boosted sales for top brands. So expect measurable outcomes with our proven approach.
We Hyper-Customize as Per Your Need
We meticulously assess your specific needs and market conditions before crafting a bespoke SEO strategy that aligns perfectly with your goals and challenges.
We Avoid Black Hat Practices
We use only ethical white-hat SEO practices, straying clear of grey-hat or black-hat methods, to safeguard your site from penalties and ensure long-term, sustainable success.
We identify high-impact keywords and optimize your content, meta tags, and headers to ensure your site ranks for relevant searches.
We address technical aspects like site speed, mobile optimization, and crawl errors to ensure efficient indexing by search engines.
Our team develops and optimizes high-quality, keyword-rich content that engages users and meets their needs.
We build a network of high-quality backlinks to boost your site's authority and improve search engine rankings.
We continuously monitor your SEO performance, providing detailed reports and making adjustments to optimize results.
82%
Client Retention
18
Years of Experience
350+
Professionals
45K+
Satisfied Customers
82%
Client Retention
350+
Professionals
45K+
Satisfied Customers
SEO & PPC Services
City Bite London
SEO & Google Ads
City Bite, a restaurant in London, boosted table bookings and online visibility through local SEO, Google Ads, and Google My Business. Strategies like targeted campaigns, SEO content, and GMB optimization resulted in a 65% rise in bookings, 50% improved organic rankings, and a 75% increase in return on ad spend. Location London, UK Services Used Local SEO, Technical SEO, Google Ads, Google My Business About City Bite City Bite London is a popular restaurant located in the heart of London, offering a diverse range of cuisines in an inviting, casual setting, that is perfect for both everyday dining and special events. Known for its welcoming ambience, City Bite London has also earned a reputation for its swift service and customized meals. The Challenge City Bite faced challenges with table bookings despite its favorable location and excellent menu, particularly during off-peak hours. They reached out to us to improve online visibility and increase their direct table bookings. Their aim was to boost table bookings, improve the client’s digital presence to attract local diners actively searching for dining options in London, and position the restaurant as a go-to dining option for tourists and locals alike. Our Strategic Approach To solve the marketing concerns at City Bite London, we took the following efforts: Revamping the Channels We focused separately on SEO, Google Ads, and Google My Business to increase bookings and customers. Google Ads Extensions Besides optimizing targeted campaigns like “best dining options in London” and “casual dining near me,” we added interactive extensions, and reintegrated their remarketing efforts. SEO Content & Backlinks We developed a blog strategy focusing on food trends and local events while partnering with influencers for backlinks, boosting organic traffic and improving site authority. Google My Business On GMB, we regularly responded to reviews and used Google Posts with offers, events, and menu highlights for local diners. Results We saw results appearing to improve within the first 6 weeks, and by the end of the campaign at 6 months, we had the following: 65% Increase in Table Bookings: The improved online visibility and improved strategies resulted in a massive rise in direct table reservations over the previous year. 50% Boost in Organic Rankings: Key target keywords now rank on the first page, driving more organic traffic and visibility, especially for searches like “book a table in London.” 55% Rise in Direct Table Bookings from GBP: Better profile management and engagement gave us a notable increase in bookings from the Google Business Profile. 75% Improvement in ROAS: Targeted Google Ads campaigns yielded a substantial return on investment, ensuring higher returns for every pound. Output 65% Increase in Table Bookings 50% Boost in Organic Rankings 75% Improvement in ROAS
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6 Months
Project Duration -
65%
Increase in Table Bookings -
75%
Increase in ROAS
WhatsApp Marketing
Manchester Threads
WhatsApp Chatbot & API
Manchester Threads, a vintage fashion retailer in Manchester, enhanced customer support and engagement through WhatsApp API solutions. With features like 24/7 chatbot assistance, API integration for real-time updates, and personalized interactions, the brand achieved a 60% reduction in response time, 45% increase in customer engagement, and a 35% boost in conversions. Location Manchester, UK Services Used WhatsApp Chatbot Development, API Integration, 24/7 Customer Support, Conversational Commerce About Manchester Threads Manchester Threads is a prominent vintage fashion retailer, renowned for its 60s-inspired collection of apparel and accessories. With a loyal customer base, Manchester Threads prides itself on offering an exceptional shopping experience. However, as their e-commerce platform grew, so did the demand for seamless customer support and efficient engagement channels. The Challenge The vintage retailers faced growing concerns in managing customer inquiries, particularly during peak shopping hours. Their existing customer service system could not keep up, resulting in slow response times and missed opportunities. Customers often abandoned their carts due to delayed responses to product queries or order-related concerns. Our Strategic Approach We comprehended their customer service issues and made a bespoke WhatsApp API strategy to remedy the same. WhatsApp Chatbot We first designed and deployed an AI-powered chatbot to handle queries and provide 24/7 support for smooth customer assistance. API Integration We integrated the WhatsApp API with their e-commerce platform to provide real-time inventory updates, order tracking, and product recommendations. Conversational Commerce Our team enabled instant product inquiries, automated FAQs, and a guided shopping experience directly within WhatsApp. Customer Engagement Personalization We customized responses based on customer purchase history and preferences. Results With our tailored WhatsApp API program, Manchester Threads solved their issues and achieved the following: 60% Reduction in Response Time: The automated WhatsApp chatbot gave instant answers, reducing delays and increasing customer satisfaction. 45% Increase in Customer Engagement: The AI-based real-time interactions and suggestions kept customers engaged throughout their shopping journey. 35% Boost in Conversion Rates: By streamlining the path from inquiry to purchase, the WhatsApp chatbot directly contributed to higher sales. 24/7 Customer Support: The chatbot ensured round-the-clock assistance, providing customers with the convenience they demanded. Growth 60% Reduction in Response Time 45% Increase in Customer Engagement 35% Boost in Conversion Rates
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9 Months
Project Duration -
60%
Reduction in Response Time -
35%
Boost in Conversion Rates
PPC Services
Tech Wave Innovations
Google & Instagram Ads
TechWave, a London-based IT consulting firm, improved PPC campaign performance with ZoopUp’s strategy, which included landing page redesigns, audience refinement, and ad copy optimization. Results included a 64% reduction in cost-per-click, a 41% increase in conversion rates, and a 35% boost in click-through rates, ensuring sustainable growth. Location London, UK Services Used Google Ads, Instagram Ads, Keyword Strategy, Landing Page Optimization About Tech Wave TechWave Innovations is a premier IT consulting firm specializing in cloud computing, cybersecurity, and software development. With fairly positive business volumes and a sizeable client base, TechWave was looking to expand through some intuitive and clever PPC advertisements. The Challenge Although TechWave Solutions was an industry leader, their previous PPC campaigns didn’t deliver results where it mattered most—conversions. Despite high ad spending, their cost-per-click (CPC) remained high, draining their budget. Landing pages couldn’t engage visitors, leading to stagnant conversion rates. While their ad copies initially captured attention, the new leads weren’t converting into actionable results. Our Strategic Approach ZoopUp UK solved their problems with a holistic strategy to address their conversion challenges: Landing Page Redesign We improved the landing page with clear CTAs, faster load times, and a mobile-friendly design. Paid Search Optimization Or team focused on high-performing keywords and precise audience segmentation for their ads. Click-Through Rate Optimization (CTR) To get the best click-through rates, we tested A/B elements, boosting engagement and reducing user friction. Noise Removal We ensured simplicity and intuitive content, removing the clutter involved in the customer journey that affected the conversion rates. Results Before long, we had achieved the following results: 64% Reduction in Cost-Per-Click: Our audience refinement significantly reduced CPC, letting TechWave achieve more with their ad budget. 41% Increase in Conversion Rates: We redesigned landing pages with clear CTAs and optimized UX, which led to more users converting into clients. 35% Boost in Click-Through Rates: Our enhanced ad copy and targeting strategies drove more qualified traffic to the site. Sustainable Growth: By combining paid search expertise with CRO and landing page optimization, we provided TechWave with a string of sustainable growth. Growth 64% Reduction in Cost-Per-Click 41% Increase in Conversion Rates 35% Boost in Click-Through Rates
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1 Year
Project Duration -
64%
Reduction in Cost-Per-Click -
41%
Increase in Conversion Rates
It's amazing how, over the past 18 months, Zoopup has revitalized our traffic and achieved great success with its SEO strategies.
Since collaborating with Zoopup, our revenue from SEO has doubled. Their expertise has been truly refreshing.
The numbers are so impressive. I've been tracking them, & more service-based search terms are ranking higher now.
Thanks to ZoopUp, we saw a 60% boost in qualified leads! Our traffic and conversions have soared beyond expectations.
Answering your queries, backed with our experts’ acumen & experience.
Technical SEO optimizes a website’s infrastructure and backend to improve its visibility and performance on search engine results pages (SERPs). By addressing elements like crawlability, site speed, mobile-friendliness, and structured data, technical SEO ensures that search engines can effectively crawl, index, and understand your site. This optimization enhances user experience, boosts rankings, and maintains competitive advantage.
Key elements of technical SEO include site architecture, crawlability, page speed optimization, mobile-friendliness, and the use of structured data. Each element contributes to a well-optimized site, ensuring it is accessible to search engines and provides a positive user experience.
Common tools for technical SEO audits include Google Search Console, Screaming Frog, SEMrush, Ahrefs, and PageSpeed Insights. These tools help analyze various aspects of a website’s technical performance, such as crawl errors, site speed, mobile usability, and more, providing actionable insights for improvements.
Technical SEO audits should be conducted regularly, ideally every 6-12 months, or whenever significant changes are made to the site. Regular audits help identify and resolve new issues that may impact search engine performance and user experience, ensuring ongoing optimization.
Zoopup stands out with a proven track record of tripling traffic, cutting CPCs by 60%, and significantly boosting sales for top brands. Our team offers hyper-personalized strategies and excellence in SEO, UI/UX, and content, ensuring ethical, white-hat practices for sustainable growth.
No ethical SEO agency can promise first-page rankings, but Zoopup is dedicated to delivering the best results. Our strategies consistently improve rankings, traffic, and conversions, focusing on sustainable growth and long-term success by adhering to SEO best practices.
